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In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Logo Design Love is a book that borrows the name of the author’s website, also Logo Design Love. When I picked up this book, I didn’t know that. I was looking for books on graphic design at the library, when Logo Design Love caught my eye. It’s specific to logos, which was something along the lines that I was looking for.
What I didn’t expect was that instead of solely focussing on design practices and principles, Logo Design Love also is a guide for designers who want to establish themselves and their business. The subtitle could have been clearer, such that it read, “A Guide to Creating Iconic Brand Identities as a Business” just to make that aspect clearer.
Nonetheless, the extra information that I didn’t expect at all proved to be fairly interesting. I’m not about to do freelance logo design or any kind of freelance design, for that matter. Still, I do think that it’s a useful book for anyone thinking of going down that route. Learning from David Airey’s successes and mistakes is surely going to point anyone to a good path.
At the same time, I think Logo Design Love is also immensely useful for anyone starting up a new company. It gives entrepreneurs a sense of what to expect when engaging a graphic/logo designer to build up a brand image. The purpose of logos and designing them are outlined well, which give an idea of what to expect and what not to expect out of a logo.
Anyone who has a remote interest in logo design is bound to learn something new — if not about design principles per se, then about applying logos to brands and the process behind developing logos. Logo Design Love is also an interesting book for bloggers who want to build up a stronger identity for their own blogs.
(You can visit David Airey’s website here.)